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1&1

1&1, a leading German telecommunications provider, is partner of Haas F1 Team in the capacity of ‘Exclusive Telecommunications Partner’ starting with the 2021 FIA Formula 1 World Championship. 1&1’s dynamic partnership with the team see the company’s brand logo adorn the VF-21 race cars with Mick Schumacher being a brand ambassador for 1&1.

The association with Haas F1 Team and 1&1 is accompanied with an innovative social media strategy devised to engage and inspire German motorsport fans. With new content formats and using the high media reach of 1&1, Haas F1 and Mick Schumacher. 

Mick Schumacher, Haas F1 Team
1&1’s brand logo adorn the race car on the rear wing, the tuning vane, the nose and the middle of the Halo
1&1

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