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Home Deluxe was founded by Alexander Thoss in 2009 with his idea to make Deluxe products accessible to everyone. The first workplace was the desk in his parents' house and the original team consisted of five people from the closest family and friends. 

Home Deluxe employs over 160 employees across three locations with an annual turnover of approximately €105 million. With a product range expanding annually, the company has plans to expand throughout Europe and beyond – placing the Home Deluxe brand at the forefront of home and garden items.

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