Singha

The collaboration will showcase various marketing initiatives, fan engagement activities, and hospitality experiences. Singha Corporation produces other major beer brands and a growing range of sodas, and will bring VIPs and guests closer to the action across key markets.

Singha, Thailand’s leading global beverage brand and a symbol of national pride, brings a long-standing heritage of supporting elite sport and international competition, underpinned by its long-term “Global Sports Partnership” strategy. This partnership reflects a shared commitment to excellence, innovation, and global reach as Formula 1 enters a new era under the 2026 technical regulations.

“Our team’s recent direction has been centered around strengthening innovative thinking, modern methodologies, and the energy of a new generation,” shared Ayao Komatsu, Team Principal of TGR Haas F1 Team. “Singha is an organization whose vision aligns closely with our strategic objectives. We believe this partnership will enable both parties to move forward together toward sustained success. We are confident that each race will bring excitement not only to Formula 1 fans in Thailand, but to audiences worldwide.”

“Singha has always placed great importance on our ‘Global Sports Partnership’ strategy — aligning with some of the world’s most prestigious sporting competitions,” stated Mr. Voravud Bhirombhakdi, First Senior Executive Vice President and Board of Director Boon Rawd Brewery Co., Ltd. and CO-CEO of Boon Rawd Trading Co., Ltd., “Formula 1 remains one of our most significant global platforms, given its immense commercial value and worldwide audience reach.

“In supporting TGR Haas F1 Team, we have engaged closely with a dynamic leadership group representing a new generation with modern vision and progressive thinking — values that align strongly with Singha’s direction. We are confident this partnership will grow into a strong alliance, achieving success together on the global stage.”