Infobip and MoneyGram Haas F1 Team join forces to redefine fan experiences
May 2, 2025
Global tech company powers new digital fan experiences for America’s Formula 1 Team
MoneyGram Haas F1 Team is delighted to announce its partnership with Infobip, a leading global cloud communications platform, to help the team create greater connections with fans worldwide.
The multi-year collaboration will see Infobip help the team create richer, more interactive fan journeys combining platforms like Rich Communication Services (RCS), WhatsApp, and in-app messaging with the power of agentic AI.
Infobip’s messaging channels, such as RCS, are becoming increasingly popular, with demand surging in the UK, North America and globally.
These channels are well suited to deliver more interactive experiences across every touchpoint, from marketing to fan engagement and customer support. Ultimately, Infobip’s technology will help the MoneyGram Haas F1 Team to connect with fans in new, personalized ways, driving loyalty on and off track.
Infobip is Croatia’s first unicorn company with revenue exceeding €1.8 billion in 2024. It provides communications tools to some of world's biggest online companies such as Google and Uber, enabling customers to leverage various channels like WhatsApp, RCS and Apple Messages for Business.
“As an engineering firm at heart, Infobip understands what it takes to continue to innovate and deliver results week in, week out,” shared Ayao Komatsu, Team Principal at MoneyGram Haas F1 Team. “Infobip has grown quickly and has become a global leader and such drive is something we appreciate, given MoneyGram Haas F1 Team’s ambitions as a team with a growing global fanbase.”
“From Austin to Miami, Infobip helps brands stay in pole position by providing rich conversational experiences that enhance customer loyalty and drive growth,” added Ivan Ostojić, Chief Business Officer at Infobip. “Our data shows that RCS traffic has grown exponentially over the last two years in North America and globally, and the channel has the potential to be transformational for customers. By supporting the team in using such channels and providing richer and more interactive experiences, we will help bring fans closer to the action.”
The 2025 FIA Formula 1 World Championship continues with Round 6 – the Miami Grand Prix – at the Miami International Autodrome on May 2-4.