KANNAPOLIS, North Carolina (Feb. 7, 2019) – Danish menswear brand JACK & JONES will continue its partnership with Rich Energy Haas F1 Team into the 2019 FIA Formula One World Championship. A successful first season together in 2018 has led to an extension of the relationship, one which will continue to see the JACK & JONES brand logo featured on the VF-19, team personnel uniforms and driver race overalls.
JACK & JONES will continue to demonstrate its denim superiority utilizing its partnership with Rich Energy Haas F1 Team and drivers Kevin Magnussen and Romain Grosjean throughout the upcoming season.
"The partnership, and a joint desire for performance, supplies interesting and creative content for all our platforms," said Henning Nielsen, head of marketing, JACK & JONES. "2018 kicked off a great collaboration between our brands and the exclusive content we created has set the bar high for 2019. Together this season we will showcase the durability of our jeans by testing their resistance to some extreme horse power."
2019 will bring a new range of exclusive content aimed at demonstrating JACK & JONES’ denim strengths. In Autumn the brand will showcase a new creative campaign putting its denim products to the test. In addition, JACK & JONES will be hosting appearances by the drivers, hosting competitions and producing ‘behind the scenes’ content to share exclusively across its marketing platforms.
"Our partnership with JACK & JONES has been tremendously successful and engaging," commented Guenther Steiner, team principal, Rich Energy Haas F1 Team. "They’ve utilized the platform extremely well as a partner and leveraged our assets in a dynamic way to maximize their exposure. From decking-out our pit-crew in denim, to a variety of in-store appearances with Kevin (Magnussen) and Romain (Grosjean), JACK & JONES understand the importance of bringing the partnership to life using our people and personalities. I know their 2019 campaign will be no less exciting. I look forward to the continued growth of our relationship as the season progresses."
An increase in on-car branding in 2019 sees the JACK & JONES logo appearing on the rear wing of the VF-19, as well as on the nose, and the inside and outside of the halo.
Rich Energy Haas F1 Team commences its on-track commitments with pre-season testing at Circuit de Barcelona-Catalunya, Feb. 18-21 and again Feb. 26-March 1. The 2019 FIA Formula One World Championship commences with the season-opening Australian Grand Prix March 17 in Melbourne.
About Rich Energy Haas F1 Team:
Rich Energy Haas F1 Team debuted in the FIA Formula One World Championship in 2016, becoming the first American Formula One team since 1986. Founded by industrialist Gene Haas, Haas F1 Team is based in the United States on the same Kannapolis, North Carolina, campus as his championship-winning NASCAR team, Stewart-Haas Racing. Haas is the founder of Haas Automation, the largest CNC machine tool builder in North America, and he is chairman of Haas F1 Team.
About JACK & JONES:
JACK & JONES is one of Europe’s leading producers of menswear. The brand is the largest business unit within the BESTSELLER group and one of the biggest men’s fashion retailers in Europe with more than a thousand stores in 38 countries. JACK & JONES clothes are sold by thousands of wholesale partners all over the world. Jeans are still regarded as the backbone of the brand, but JACK & JONES is supplied by the three lifestyles; JACK & JONES PREMIUM, JACK & JONES CORE and JACK & JONES ORIGINALS. Combined with footwear plus accessories, the brand completely covers all style and fashion needs of young men.