TGR Haas F1 Team and TOHO CO., LTD. Unite to Bring Godzilla to the Pinnacle of Motorsport
March 18, 2026
TGR Haas F1 Team is proud to announce a groundbreaking season-long collaboration with TOHO CO., LTD., the iconic Japanese entertainment studio and home of Godzilla, marking the first-ever collaboration with an entertainment IP in the history of TGR Haas F1 Team.
The unprecedented partnership will see the ‘King of the Monsters’ enter the world of Formula 1 in a high-powered fusion of cinematic history and cutting-edge motorsport performance.
The collaboration will make its global debut at the Japanese Grand Prix on March 27 - 29, with the first major activation, the unveiling of a special edition car livery for the race, taking place in Tokyo Midtown Hibiya, on March 24.
Throughout the 2026 FIA Formula 1 World Championship, the partnership will deliver integrated branding, digital content, limited-edition merchandise, and race-weekend activations designed to engage fans across motorsport and pop culture communities worldwide.
Following its launch in Tokyo, the collaboration will also take center stage at the United States Grand Prix on October 23 - 25, bringing Godzilla’s presence to American fans and celebrating the global reach of both Formula 1 and TOHO’s iconic franchise. The home race for TGR Haas F1 Team coincides with the US release of ‘Godzilla Minus Zero', being released in cinemas on November 6.
Further details regarding merchandise drops, special liveries, and fan experiences will be revealed in the lead-up to the Japanese and the United States Grand Prix.
“This is truly an extraordinary opportunity to showcase our brand to new audiences, and it’s a first for both TGR Haas F1 Team and TOHO,” shared Ayao Komatsu, Team Principal of TGR Haas F1 Team. “It’s an honor to bring a global icon such as Godzilla to this sport and activate across an important year for the franchise. We want our fanbases to combine and celebrate with us, as there will be lots to engage with this season.”
“We are honored to announce this partnership between TGR Haas F1 Team—a team that continues to push the limits of performance on the global stage of Formula 1—and Godzilla, a cultural icon that has continued to evolve for more than 70 years since first emerging from Japan,” said Keiji Ota, Senior Managing Executive Officer and Chief Godzilla Officer, TOHO CO., LTD. “ Godzilla has come to represent indomitable power and resilience, a spirit that deeply resonates with the TGR Haas F1 Team’s determination to constantly break through barriers. Through this collaboration, get ready for Godzilla to rampage on the world’s fastest stage! We promise to bring an unprecedented experience that will excite fans of both Godzilla and the TGR Haas F1 Team all around the world.”